Coincidences can sometimes become fate. For Gabrielle Chanel, Leo – the fifth sign of the Zodiac, is that destiny. Devoted to religion and passionate about the stars, Gabrielle quickly turned the lion image associated with her birthday into a symbol of luck.

Bold, spontaneous, and always as bright as the sun, Gabrielle nurtured her solid and independent personality like a lion and surrounded herself with its presence. The lion becomes the guardian of her apartment at 31 rue Cambon. 

To keep the lion close, Gabrielle also turned this image into an idea for her creations. Not only present on the buttons of the tweed jacket or the buckle on the bag, but the lion is also the inspiration and favorite symbol of CHANEL High Jewelry.

Now, the lion image is making a significant breakthrough when officially entering the world of CHANEL perfume with the latest collection of LES EXCLUSIFS DE CHANEL.

Le lion de Chanel does not use animal scent notes such as civet or castoreum to give a leathery effect. Although inspired by animals, Le lion de Chanel has a spirit from the raw material of patchouli, unprocessed, hiding a certain animality even though it is entirely of plant origin.

There is already an oriental fragrance among LES EXCLUSIFS DE CHANEL: COROMANDEL. Why create Le lion de Chanel? Although the two fragrances belong to the same large perfume house and share the same spirit, they are very different in smell. COROMANDEL is an oriental fragrance with a certain intensity and depth. Le lion de Chanel is a luxurious oriental fragrance, deep and radiant.